Free tool

What could a win-back note to cancelled customers return?

People who cancelled once are the cheapest customers to ask again, because they already know the product. Type how many left and what they paid, pick a win-back rate, and see what a note could return. The rate is your guess; the page does not pretend to know it.

At a glance. For a subscription business thinking about writing to people who cancelled. It turns the number who cancelled, what they paid and the share you might win back into the revenue over twelve months. The win-back share is a number you type; there is no default. Last checked 13 November 2026.

Currency Customers who cancelled in the last 90 days What each paid a month, on average Share you think you could win back (%) Months a returning customer stays (up to 12)

Fill in the boxes above and the answer appears here.

Find the people, write the note, send it yourself.

Do not guess: the free revenue scan counts these three numbers from your own Stripe account, with a read-only key you paste once and we forget. FoxPlug then keeps watching them and writes the notes to send; sending is on the paid plans.

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How it is calculated

customers_back = cancelled x win_back_rate revenue_12_months = customers_back x monthly_price x months_they_stay what-if rates = 2%, 5% and 10%, same formula

It assumes every returning customer pays the same price as before and stays the number of months you typed (never more than twelve). It does not count the cost of the discount you might offer, and it does not count people who would have come back without a note. The what-if rates are round numbers to compare, not statistics about win-back campaigns; the rate that matters is yours, measured after you send one.

FoxPlug can find recent cancellations in your Stripe, pick a good time to write and draft the note; you read it and send it. That part is on the paid plans, and the free scan counts how many people left.

Questions

Which win-back rate should I use?

Try several. The what-if lines show 2%, 5% and 10% so you can see how much each step is worth before you send anything; after your first note, use your own result.

Does it send anything?

No. It is arithmetic in your browser. Nothing you type leaves the page.

More free tools: all tools. Where to find the connect steps for your payments tool: Stripe, Lemon Squeezy, Paddle.

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