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Zaplar launch: what they're building and where to launch next

What they're building

Agentic Hotel Operating System

Batch
Y Combinator Summer 2026
Industry
B2B
Team size
8
Based
Stockholm, Stockholm County, Sweden

Founders

zaplar.com ↗

See their funding details ↗

Zaplar on the record

What they shipped

  • From its YC profile: Zaplar is the AI-native operating system for hotels. Hotels run on legacy software and a fragmented tech stack. Zaplar replaces the entire hotel tech stack (PMS, POS, booking engine, etc) with one software that can handle hotel operations autonomously. Learn more at https://zaplar.com (source)
  • Its own site describes it as: "Zaplar is a frontier agentic operating system for hotels that replaces PMS, POS, Booking Engine, and more. It automates hotel operations across bookings, communication, events, and more, saving hotels hours of admin and allows staff to focus on the guest." (source)

Who is behind it

  • Douglas Solberg, Founder/CEO: CEO of Zaplar. Previously studied physics and mathematics at the University of Chicago. At 14, I started a web development and cinematography business, with customers including some of the biggest brand in the Nordics, and has award-winning photographs. At 18, I started a nonprofit that built 30 solar systems in Tanzania. (source)
  • Axel Andersson Lingbert, Founder/COO: Co-founder at Zaplar. Previously worked in hotels and restaurants; MSc engineering mathematics Lund Faculty of Engineering (LTH) dropout; co-led anti-money laundering (AML) and counter-terrorist financing (CTF) group at major Swedish bank. (source)
  • Jon Milles, Founder/CTO: Coding since 12 MSc computer science Lund Technical University (LTH) dropout Security Software Engineer at the largest cybersecurity firm in the Nordics at 17 part of first LTH Formula Student team to achieve autonomous driving. (source)

Timeline

  1. 2026: founded, per its YC profile. (source)

Other B2B software launches on FoxPlug

Where else to launch Zaplar

  • Product Hunt ↗
    Self-promotion allowedFree
  • Indie Hackers Forum ↗
    Self-promotion allowed
    Audience: IndieHackers; bootstrapped solo founders sharing revenue and behind-the-scenes
  • Hacker News (Show HN) ↗
    Self-promotion allowed, within the community's rules
    Audience: Hacker News readers; engineers, technical founders, infra-curious people
  • Demand Curve ↗
    Self-promotion allowed, within the community's rules
    Audience: Slack community; tight-knit, pseudo-private peer group
  • No Code Founders ↗
    Self-promotion allowed, within the community's rules
    Audience: Slack community; tight-knit, pseudo-private peer group
  • OnlineGeniuses ↗
    Self-promotion allowed, within the community's rules
    Audience: Slack community; tight-knit, pseudo-private peer group
  • Product Makers ↗
    Self-promotion allowed, within the community's rules
    Audience: Slack community; tight-knit, pseudo-private peer group
  • ProductLed ↗
    Self-promotion allowed, within the community's rules
    Audience: Slack community; tight-knit, pseudo-private peer group

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