Integrations › What users ask for › Trustpilot

Turn your Trustpilot into build-in-public posts

Trustpilot is a public review site. Customers rate a business from one to five stars, and the business gets a TrustScore from its reviews. FoxPlug reads what you did there, scores it, and tells you what to fix, what to say and what to skip. Nothing posts until you approve it.

Read onlyBuilt, not yet read live

1What FoxPlug reads from Trustpilot

These are the exact things it reads, and nothing else.

WhatThe details it takes
Your Business Unit IDtyped by you in the box under the key: the id Trustpilot gives your business profile. Without a valid one the read stops with an error
Your API keypasted by you. It is sent to Trustpilot in a request header, never in the web address. Without it the read stops with an error
Your business profile totalsthe total number of reviews and the TrustScore Trustpilot shows for your business
Your newest reviews (star rating and date only)100 per page, newest first, up to 5 pages, stopping once a page reaches back past 30 days. For each review the code takes the date it was written and its star rating; titles, text and reviewer details in the list are dropped
Counts from those reviewsnew reviews in the last 30 days, how many of them were 1 or 2 stars, and new reviews per week for the last four weeks

2Moments it finds, and what each becomes

A moment is one thing that happened in Trustpilot worth a second look. Each one is scored, then it becomes a post, a changelog entry, a thing to fix or an idea to email, or it is skipped.

3How the brain uses it

The rules below are the ones that apply to Trustpilot. The same rules, with worked examples, are on the brain page.

4Set up Trustpilot in a few steps

Access: a Trustpilot API key plus your Business Unit ID, pasted by you. What to give it: API key (public data only; FoxPlug only reads); Business Unit ID goes in the box under it.

  1. In Trustpilot for Business, open the developer section and create an application to get an API key. Trustpilot says its API belongs to the API module, an add-on, so the section may not appear on every plan.
  2. Copy the API key.
  3. Find your Business Unit ID in the same developer section and copy it.
  4. Paste the key into FoxPlug and type the Business Unit ID in the box under it.
  5. Press Check for what's new.

5Limits worth knowing

Where it stops, so nothing surprises you.

6What it never reads

Read only means read only, and the list below is what the code leaves alone.

  • Review titles and review text
  • Reviewer names, emails or profiles
  • Anything that writes to Trustpilot: it posts no reply and sends no invitation

7How Trustpilot differs from the tools next to it

The other request sources carry wording: a request title, a tag, a poll choice or a segment. Trustpilot carries only numbers, so it adds review counts, the TrustScore and a weekly trend, and never produces a 'looks like you shipped it' line. It signs in with an API key in a header plus your Business Unit ID, and depends on Trustpilot's API module.

8Questions

Does FoxPlug read my reviews?

It counts them. It reads the star rating and the date of your newest reviews and your total and TrustScore. Review titles, text and reviewer names are not read or kept.

Do I need a paid Trustpilot plan?

Trustpilot says its API belongs to the API module, an add-on for Trustpilot for Business accounts, with the first tier included on the Enterprise plan. Its pages do not say whether a free account can get a working key. If Trustpilot refuses the key, FoxPlug says so and stops.

Why does Trustpilot not give 'you shipped what people asked for' lines?

Star counts do not say which feature someone wants. FoxPlug shows the numbers, such as new reviews and low ratings in the last 30 days, and leaves matching to sources that carry request wording.

Has the Trustpilot connection been tested against a real account?

No. It is marked code-path-only: the code path exists and its offline checks pass, but no real Trustpilot account of ours has exercised it. Treat the first read as the test.

FoxPlug reads this tool only when you press Check for what's new, and only to read. Plans and limits are on the pricing page. Questions: support.