What Amplitude shipped

October 2026 (8 updates)

October brought headless Guides and Surveys management, MCP enterprise auth and service accounts, Metric Explorer as default chart, session-based funnels, React Native autocapture, and event-time segm

• October 29, 2026 · Headless Guides & Surveys: Manage Guides and Surveys from the Developer API, CLI, and MCP

  Guides and surveys can now be listed, read, created, edited and archived through the Developer API, the amp CLI, and MCP, using the same validation and permissions as the editor.

• October 29, 2026 · Metric Explorer is the Chart Default

  Metric Explorer is now the default chart for new analyses, combining event, session, saved metrics and formulas in one chart. Existing charts are unchanged; Event Segmentation and User Sessions remain under additional chart types.

• October 27, 2026 · Enterprise-Managed Auth for Amplitude MCP

  Amplitude MCP now supports enterprise-managed auth, letting org admins connect via their identity provider and apply each person's existing permissions, with an option to cap connectors at read-only.

• October 23, 2026 · Session-based Funnel Analysis

  Funnel Analysis adds Sessions as a counting method with a session-based completion window, so conversion can be measured at the session level.

• October 21, 2026 · Advanced Segments
• October 21, 2026 · React Native Autocapture

  The React Native analytics SDK supports autocapture for events such as sessions, app lifecycle, network tracking, frustration interactions, and element interactions, starting in version 1.12.2.

• October 16, 2026 · MCP Service Accounts for Automated Workflows

  Org admins can create MCP service accounts in Settings, each with its own client ID and secret using OAuth 2.0 client credentials for unattended workflows.

• October 2, 2026 · Filter Segments by Event Time

  A timezone-aware Event Time property with date and time pickers works in segment conditions with AND/OR, allowing segments that cover multiple separate date periods.

September 2026 (8 updates)

• September 24, 2026 · Zoning Insights access expansion
• September 23, 2026 · User properties on survey responses (table + CSV export)

  Survey responses can add user properties as extra columns in the table, and the selection is included in both immediate and asynchronous CSV exports.

• September 14, 2026 · AI-generated descriptions for events and properties

  Descriptions for events and properties can now be generated automatically, with transparency about whether each one is verified or generated, and customers retain editing control.

• September 12, 2026 · MCP: Taxonomy delete and restore

  Events, event properties, and user properties can now be deleted and restored through MCP, closing a previously UI-only cleanup step.

• September 10, 2026 · Even distribution for Guides and Surveys

  Guides and surveys can spread their audience evenly over a chosen period of 30 to 365 days, giving each user a 14-day eligibility window at a stable point in that period.

• September 8, 2026 · Self Service Data Migrations

  Users on all tiers can migrate event data between projects and organizations they control, and import data from Mixpanel and PostHog. A new Migrations panel sits under the Data tab.

• September 4, 2026 · Better shadow DOM support for Guides and Surveys

  Guides and Surveys can now target elements inside open shadow DOMs using the standard click selector, available in the element recorder and click trigger configuration on web.

• September 1, 2026 · Schedule experiment stop

  Experiments and flags can be scheduled to stop as well as start. At the end time delivery stops, flags turn off, and the analysis window freezes.

August 2026 (13 updates)

• August 29, 2026 · Session Replay for React Native

  The React Native Session Replay SDK is generally available at version 1.0.1, capturing replays on iOS and Android across both architectures with privacy mask levels and opt-out.

• August 28, 2026 · Guides and Surveys: Project-wide user exclusions

  A Default user exclusions section in Guides and Surveys settings lets teams exclude user segments from all guides and surveys project-wide instead of configuring each one.

• August 25, 2026 · Web Experiment: Cookie consent management

  The Web Experiment script supports cookie consent gating, deferring device storage and third-party requests until consent while still running experiments without flicker.

• August 20, 2026 · Amplitude Agent Analytics
• August 18, 2026 · Amplitude Global Agent in Discord

  Running /amplitude in a Discord server channel answers product data questions with chart images and follow-up buttons, using the asker's permissions. Users connect their own Discord identity and a server admin installs the bot.

• August 18, 2026 · Multiple triggers for Guides and Surveys

  A single guide or survey can now have multiple trigger conditions that combine as an OR list. Session properties now sit at the nudge level and gate every trigger; web only, not mobile.

• August 17, 2026 · Consolidated MCP Tools

  The MCP server now exposes fewer outcome-based tools that take a goal and action rather than one tool per operation. Dashboard and notebook edits can be done in one call, and unresolved names return close matches.

• August 14, 2026 · Right Event, First Try

  Event dropdown search now blends text match with org query frequency, recency, and official taxonomy status, and the Frequently Used list is personalized to each user's most-picked events.

• August 13, 2026 · Data Assistant Agent

  The Data Assistant Agent reviews taxonomy and surfaces prioritized fixes on Data Home, including stale event and property clean-up and semantic duplicate detection, plus an interactive agent for custom audits.

• August 10, 2026 · Image Upload in Web Experiment

  Customers on any paid tier can upload images directly in the web experiment visual editor instead of hosting them on their own CDN and pasting links.

• August 5, 2026 · Test users for mobile Guides and Surveys

  Test Users for Guides and Surveys can now be set once at the project level by device ID, user ID, or cohort, so those users enter test mode on iOS and Android without affecting production users.

• August 5, 2026 · Embedded Guides and Surveys on mobile

  Guides and surveys can now be embedded inline as card embeds in mobile app UI, anchored to a specific view instead of appearing as overlays, bringing mobile to parity with web.

• August 3, 2026 · AI Feedback now integrates with Qualtrics

July 2026 (14 updates)

• July 27, 2026 · Session Replay Comments

  Session Replay now supports native comments with @mentions, an editable thread, seekable timestamp badges, notification delivery, an All Activity tab with unread badge, and deep links to comments.

• July 24, 2026 · Resource Center: open directly to a specific article via the SDK

  The Guides and Surveys SDK can now open the Resource Center on a specific article by passing the article URL to rc.open(), instead of always opening the home page.

• July 24, 2026 · Resource Center: search term highlighting and autoscroll in articles

  Opening an article from Resource Center search results now highlights the matched terms and scrolls to the relevant passage, using the existing SDK without customer changes.

• July 22, 2026 · Metric Explorer Chart

  Metric Explorer is being gradually released as the first recommended chart type and is no longer in beta.

• July 21, 2026 · Last Non-Direct Attribution in Data Tables
• July 17, 2026 · Attribution parameters as event properties - now on by default in the Browser SDK + GTM

  The Browser SDK and GTM template now capture marketing attribution such as UTMs, click IDs and referrer as event properties by default. The change is additive: user-property attribution continues as before and no new events are generated.

• July 16, 2026 · Guides and Surveys: Clickable image links
• July 15, 2026 · Event group property improvements

  Users can now add a property to a group or a group to an event even when a property is already mapped directly, with a confirmation that moves the property into the group without deletion.

• July 15, 2026 · Web Experiment: Cross-subdomain experimentation

  Web experiments can target multiple subdomains, keeping a consistent identity and variant assignment across the same eTLD+1.

• July 13, 2026 · Web Experiment Bucketing ID Shared Across Subdomains

  Web experiments created after 13 July 2026 store their bucketing ID in a cookie, so it can be shared across subdomains, rather than in per-subdomain localStorage.

• July 10, 2026 · Guides and Surveys: Project-wide page targeting exclusions

  Guides and Surveys settings now include project-wide default page exclusions, so pages can be excluded once rather than per guide.

• July 7, 2026 · Computation is now available in EU region

  Computation is now available in the EU region for users and computations.

• July 7, 2026 · Detailed error reason for computation configuration-related failures

  The computation overview now returns a detailed error reason when a computation fails due to misconfiguration, instead of a generic error message.

• July 1, 2026 · Web Experiment: Undo/Redo + Auto-apply

  The web experiment visual editor now has undo/redo via toolbar buttons or keyboard shortcuts, and editor changes apply automatically with the apply button removed.

June 2026 (13 updates)

• June 30, 2026 · AI Feedback Auto Analysis
• June 25, 2026 · Offline mode is now live in the React Native SDK

  The React Native SDK now detects network status and persists events during outages, flushing them on reconnect. It is on by default in v1.6.0+.

• June 23, 2026 · Custom Agents

  Custom Agents lets teams build purpose-built agents with their own instructions, scope and tools, run them on a schedule, and connect external apps such as Jira, Linear and Slack.

• June 18, 2026 · Amplitude MCP is now in Slackbot

  Amplitude is available in Slackbot as a launch partner for its MCP client, letting users ask product data questions and manage charts, cohorts and dashboards from a Slackbot DM.

• June 16, 2026 · Event Streaming Live Log

  The Event Streaming sync detail page has a new Live Log tab that streams events in real time and shows input, dispatched payload and destination response side by side.

• June 11, 2026 · New External Guides and Surveys MCP tools

  The external MCP server now exposes fuller Guides and Surveys configuration, including published state and prioritization, to assistants using the Amplitude MCP server.

• June 11, 2026 · Cohort Sync via MCP: sync_cohort

  A sync_cohort tool lets agents trigger cohort syncs to destinations such as Braze, Iterable, S3 and webhooks, with a preview and confirmation step before export.

• June 8, 2026 · React Native Session Replay — Privacy Masking

  React Native Session Replay now applies the configured maskLevel on both iOS and Android, and iOS light masking auto-masks phone and email keyboard inputs.

• June 5, 2026 · Web Experiment: Mutex groups, Holdout groups, and Experiment dependencies [Beta]
• June 5, 2026 · Taxonomy MCP: Branch management and Create tools

  The Amplitude MCP server adds create and branch management tools for taxonomy, letting users create events and properties and propose, review and merge tracking plan changes on branches.

• June 4, 2026 · Agent Connectors

  Agent Connectors let Global Agent connect to Slack, Atlassian, GitHub, Sentry and other tools so users can ask cross-source questions and turn analysis into tickets or posts without leaving Amplitude.

• June 3, 2026 · MCP Server: Role-Based Access Controls

  MCP sessions now respect project-level role-based permissions, letting admins assign READ and WRITE MCP actions to roles, users, groups and service accounts, with existing roles unaffected until configured.

• June 2, 2026 · Session Replay Agent v2 is now GA

  Session Replay Agent v2 is generally available, analyzing session footage and validating findings with autocapture and analytics data. It adds native mobile replay analysis and supports scheduled runs.

May 2026 (4 updates)

• May 28, 2026 · Granola AI Feedback Source GA
• May 27, 2026 · Persisted properties

  Persisted Properties keep context such as campaign, entry page or search term attached to downstream events, letting teams configure attribution behavior in the product instead of rebuilding it manually.

• May 27, 2026 · Zoning Insights

  Zoning Insights shows real-time performance data for any page element, with switchable overlays, cohort filters, page groups, recommendations and shareable zone reports.

• May 27, 2026 · Frustration Analytics — Debugger on User Profile Timeline

  The User Profile Timeline now shows frustration signals alongside behavioral events, with distinct error styling, inline properties, error-focused filtering and links to Session Replay.